The PureFlow, born during the minimalist movement, was the company’s answer to the demand for “natural” shoes. Such shoes typically feature a thin, flexible sole—and, consequently, a harsh ride. But the PureFlow has a fairly standard midsole thickness, so it doesn’t have such a firm feel. But, as the minimalist trend faded, the shoe has maintained its heritage, which includes the rounded heel, a 4mm drop from heel to toe, and the deep flex grooves that run both side-to-side and the length of the shoe.
THE NUTS & BOLTS
Stretch-woven upper and soft internal bootie: Allows your feet to feel comfortable and unrestricted
BioMoGo DNA midsole cushioning: Adapts to your stride for a customized ride
Rounded heel: Provides better alignment and minimizes stress on joints
Flexible sole: Disperses impact away form your body to provide a plush feel underfoot
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